On June 23, CCPIT Beijing and the Beijing Academy of International Economy and Trade jointly hosted the “Beijing International Economic and Trade Lecture: Expanding New Digital Consumption Scenarios to Support Beijing’s Development as an International Consumption Center”. The event aimed to support Beijing’s development as an international consumption center while helping participating organizations gain deeper insights into new models, business formats, and opportunities in digital consumption. The lecture was delivered by Zheng Chunfang, Professor at Beijing Union University, and Li Yi, Associate Research Fellow at the E-commerce Institute of the Chinese Academy of International Trade and Economic Cooperation under the Ministry of Commerce.
Zheng Chunfang provided a systematic overview of the innovative “local bonded warehouse + instant retail” model, explaining its operating procedures, policy foundations, and key compliance requirements. Drawing on Beijing-based case studies—including JD.com’s bonded warehouse at Beijing Daxing International Airport and the “Wangfujing Global” platform—she encouraged enterprises to capitalize on favorable policies, focus on distinctive time-sensitive products, and adopt technologies such as blockchain and AR to strengthen consumer trust and enhance the shopping experience. Li Yi provided an in-depth analysis of the structural changes reshaping digital consumption, highlighting the rapid growth of service consumption, smart products, and professional livestream e-commerce. He also offered recommendations for enterprises in three areas: standardizing service quality in instant retail, leveraging low-altitude logistics to enhance e-commerce warehousing efficiency, and integrating online and offline channels to create a seamless “what you see is what you get” consumer experience.
More than 100 representatives from CCPIT Beijing, relevant business associations, and enterprises participated in the lecture online.
Chairman: Zhang Jianwei Chairperson: Li Xiangying Vice Chairman: Liu Yang Vic...