" Lecture on the International Expansion Trends and Pathways of Beijing's Cultural Enterprises", under the Series of Beijing International Economic and Trade Lecture, was successfully held on December 11 by CCPIT Beijing and the Beijing Academy of International Economy and Trade. This event aimed to further the high-quality development of Beijing's cross-border cultural trade and to bolster the city's cultural communication capabilities and influence. The lecture was delivered by Li Jiashan, executive deputy-head of the China Institute for Service Trade and the National Institute of Cultural Development at Beijing International Studies University, and was broadcasted live on the WeChat official account of the China Chamber of International Commerce.
The lecture analyzed the current state of Beijing's cultural trade in relation to cultural markets worldwide, and highlighted four emerging trends: a broad recovery in China's cross-border cultural trade, positive advancements in core sectors, variable growth rates in trade with BRI countries, and gradually unfolding opportunities in traditional cultural services. Based on both national and local policies, the lecture provided targeted advice on enhancing the quality of cultural products, ramping up brand building, fostering high-quality, coordinated progress between State-owned and private enterprises, and utilizing and enhancing the talent development system.
Over 150 individuals from CCPIT Beijing, relevant chambers of commerce and business associations, and key cultural enterprises attended the event online.
Chairperson: Li Xiangying Vice Chairman: Liu Yang Vice Chairman: Tang Haijiao ...