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26th CRH Expo on the Horizon

2015-4-9 8:53:43

The 26^th International Exhibition for Refrigeration, Air-conditioning, Heating and Ventilation, Frozen Food Processing, Packaging and Storage (CRH Expo), co-organized by China Council for the Promotion of International Trade Beijing Sub-council, Chinese Association of Refrigeration, China Refrigeration and Air-conditioning Industry Association, Shanghai Society of Refrigeration and Shanghai Air-Conditioning & Refrigeration Institute, and undertaken by Beijing International Exhibition Center, will be held at Shanghai New International Expo Center on Apr. 8^th-10^th, 2015.

Inaugurated in 1987, CRH Expo has been reputed as one of the leading exhibitions of its kind due to the unremitting endeavor of 28 years, the support of relevant government organs and the industry-wide engagement in the context of China’s burgeoning HVAC&R sectors. It has been certificated by the Global Association of the Exhibition Industry (UFI) and the Foreign Commercial Service of Department of Commerce, the US (USFCS). It is so attractive to brands that a coliseum for industry peers, colleges, applied researchers, administrators and media has taken shape with exhibitions as the cornerstone, high-profile conferences and forums as the columns, and Internet and electronic communications as the gilding.

Poised for a record-busting turnout of 1,500-odd enterprises and institutions concerned from over 30 countries and regions, CRH Expo 2015 will constellate famed brands from global HVAC&R sectors including those from the US, Europe, Korea and India to be present as groups. It will also accommodate an estimated 60,000 trade visitors and users from more than 100 countries and regions.

Centered round the theme of “Win-win cooperation for a bluer sky”, the Co-organizers will, by means of content-rich forums, symposiums and technical seminars, conduct comprehensive analyses on national policy guidelines, hot-bottom issues as well as developments and trends of industrial technology innovation. Moreover, the Organizing Committee, in cooperation with United Nations Environment Program (UNEP), will hold another session of Ozone2Climate Technology Roadshow and Industry Roundtable, advocating the ideology of environmental protection, energy conservation, low carbon and emission reduction and thus performing the industrial social responsibilities.

CRH Expo 2015 will maintain the following features and edges:

Feature No.1: Brand recommendations as a way to inherit and innovate

1. The featured event of “CRH Expo innovative product recommendations” will serve as a showcase for original offerings of participants, with a view to making CRH Expo a genuinely hi-tech gala.

2. CRH Expo 2015 welcomes overseas buyer groups, chief engineer groups from domestic institutes of refrigeration design and architectural design specializing in HVAC&R, property owner VIP groups as well as individual visitors, and hold applied technology seminars with enterprises concerned. Besides, the Co-organizers have launched the pre-registration service - Wei Yao Qing - so that trade visitors may register simply by scanning the QR code and gain easier access to the Expo.

3. Focused on the theme of CRH Expo 2015, the forums, symposiums and technical seminars will conduct analyses and discussions on hot-bottom issues, industrial trends and technical innovation updates.

4. Charismatic participants will be involved in the special coverage of CRH Expo 2015 for the sake of its brand image. At the Expo Press Center, over 60 professional media at home and abroad will be occupied with whole-course tracking and live streaming. A feature film will be made based on multi-level interviews. Six issues of CRH Expo Newsflash have been successively published with a total circulation of more than 100,000, keeping participants, users and trade visitors posted of Expo dynamics and promoting the products and cultures of enterprises concerned.

Feature No.2: Pooling competitive industrial resources via sustained “open cooperation”

Consistently adhering to the ideology of “open cooperation”, CRH Expo, as a diversified international exchange platform, calls for proactive engagement of domestic and foreign industrial organizations, enterprises and media.

1. CRH Expo 2015 is a promotional platform of choice for a constellation of famed global brands including regular group participants from the US, Europe, Korea and India.

2. CRH Expo is an annual gathering of 30-odd professional organizations from global HVAC&R sectors.

3. Ozone2Climate Technology Roadshow and Industry Roundtable, the largest event of its kind organized by UNEP, has made its way into the repertoire of CRH Expo.

In a special zone of over 1,000 m², the Ozone2Climate Technology Roadshow and Industry Roundtable will demonstrate technical developments and achievements in HCFC alternatives of global HVAC&R sectors.

4. The American Society of Heating, Refrigerating, and Air-Conditioning Engineers (ASHRAE) will continue to jointly organize a seminar and compare notes on air quality with domestic specialists.

5. CRH Expo 2015 will stage the awarding or launching ceremony of industrial competitions and the annual conference of noted domestic entities.

6. On the occasion of CRH Expo 2015, the Air Conditioning, Heating, and Refrigeration Institute, the US (AHRI) and the Air Movement and Control Association International (AMCA) will organize business exchanges and users meet-and-greets.

Feature No.3: Enhancing visibility via proactive innovation and new media

While striving for professional operation and standardized services, CRH Expo 2015 will engage in all-round promotion through outdoor ads, CRH Expo Newsflash, and whole-course tracking by the 60-odd professional media at home and abroad. It has channeled its Internet savvy into an online promotion entitled “365 days of CRH Expo” for seamless interactions of the Co-organizers, participants and visitors. On such basis, it has launched the WeChat public platform, Weibo account and e-newsflash, through which, coupled with e-mail and website, is released the real-time information on Expo preparation, events and innovative products of participants.

There are also three highlights worth looking forward to:

• The theme of CRH Expo 2015 strictly follows national guidelines, manifests industrial characteristics and underscores social responsibilities.

  The theme of CRH Expo 2015, “Win-win cooperation for a bluer sky”, falls in line with China’s “new normal” and the guidance of the 4^th Plenary Session of the 18^th CPC Central Committee. Premised on improving the quality of various events and services, the conservation-minded Expo will short-circuit the opening ceremony, call on participants to use environment-friendly, recyclable exhibition materials, and strongly recommend that visitors access information by scanning the QR code, thus saving on costs and resources and performing social responsibilities in the course of showcasing and promotion.

• CRH Expo 2015 will take innovation up a notch and promote industrial restructuring and upgrading.

  A more rigorous set of rules will be adopted for the selection of “CRH Expo innovative products” for the purpose of greater innovation input and prompt restructuring and upgrading on the part of enterprises.

• CRH Expo 2015 will witness more extensive and intensive cooperation between industrial/professional organizations at home and abroad.

  Aside from regular international organization participants, the executives of 16 national industrial organizations under EUROVENT - namely AEFYT (Spain), AFEC (Spain), AGORIA (Belgium), APIC (Russia), Assoclima (Italy), Assofoodtec (Italy), DanskVentilation (Denmark), FAMBSI (Finland), ISKID (Turkey), NKI (the Netherlands), SvenskVentilation (Sweden), TIGR (Slovenia), Uniclima (France), VDMA (Germany), VKE (Norway) and VLA (the Netherlands) - will make an appearance at CRH Expo 2015 and jointly launch the Air Quality and Energy Efficiency Forum. Andrea Voigt, Secretary General of the European Partnership for Energy and the Environment (EPEE), is invited to deliver a keynote report entitled “The EU Eco-Design Rules Impacting the HVAC&R Industry” and co-organize a technical exchange on “Eco-Design, F-Gas and the Link with Standards”, which exchange will push the academic events of the Expo to a new high and deepen cooperation between domestic and foreign industrial organizations.

  CRH Expo owes its growing scale and influence to the commitment and shared vision of countless industry peers. The Co-organizers will consistently commit themselves to upholding the core value of HVAC&R sectors, building a diversified, professional-looking international platform for industrial exchange and showcasing, and offering services to participants and the whole industry, thus contributing to the shift of focus of domestic HVAC&R sectors from quantity to quality.