On the morning of August 14, the Information Office of Beijing Municipality held a special press conference on the Cultural Services Thematic Exhibition of the 2020 CIFTIS. Wang Jiequn, Deputy Director of Publicity Department of the CPC Beijing Municipal Committee and Director-General of Beijing Municipal Radio and Television Bureau, Zhang Youlin, Deputy Director and Level 1 Inspector of CCPIT Beijing, and Chen Wei, Director of the Comprehensive Construction Planning Division of the Cultural Center of Publicity Department of the CPC Beijing Municipal Committee, attended the press conference and introduced the overall arrangement and preparations for the Cultural Services Thematic Exhibition of the 2020 CIFTIS, and answered questions from the media.
Mr Wang Jiequn introduced that: “As an important part of the 2020 CIFTIS, in the framework of the preparations of the CIFTIS, the leading group of the Cultural Services Thematic Exhibition was established and special work teams set up to strengthen overall planning and coordination, and extensive invitations were sent to outstanding cultural enterprises and well-known institutions in and out of China. By now, more than 600 cultural enterprises and institutions have confirmed their participation, including 9 Fortune 500 enterprises and more than 100 industry leaders. Many of them come from the United States, the UK, Germany, France, Russia, and Japan.
Now I would like to introduce the relevant situation of the Cultural Services Thematic Exhibition of the 2020 CIFTIS.
The first focus is the theme, which is defined to promote the high-quality development of the cultural industry.
With the theme of “Cultural Creativity Enriches Human Life", this thematic exhibition will be organized to fully demonstrate the significant achievements and development plans of the national cultural center construction, enhance the integration of culture and technology, finance, tourism, sports and other sectors, advance the development of cultural trade, strengthen international cultural exchanges and cooperation, create an important window for the prosperity of socialist culture, and strive to increase the soft power of Beijing as the capital and the influence of Chinese culture. As we are all aware that cultural industry has become a major engine for the high-quality development of Beijing's economy and an important part of the construction of the national cultural center. This year, due to the breakout of COVID-19, the development of cultural industry and cultural trade have also been affected to a certain extent. In the context of routine epidemic prevention and control, the successful organization of the Cultural Services Thematic Exhibition is of great significance to boost the transformation and upgrading and high-quality development of the cultural industry, bring up confidence for development, accelerate the cultivation of a number of cultural enterprises with strong international competitiveness, satisfy the cultural consumption demand of the masses, and stimulate cultural innovation and creativity.
The second focus is the content, which should highlight the rich connotation of the exhibition.
Relying on the functions of gathering, radiating, driving, leading, disseminating, communicating and guaranteeing of the national cultural center, a “six in one” offline platform integrating comprehensive activities, exhibition and display, promotion and transaction, forum and conference, creative activities and sub-venues, and a “Cloud ICIE” digital platform have been built. A number of outstanding cultural enterprises and projects will be promoted to facilitate the matchmaking of cultural industries and capital, and cultural and creative projects with regional characteristics and market prospects will be unveiled in a centralized manner; a number of conferences such as the China Cultural Industry Development Summit Forum and the China Digital Publishing Innovation Forum will be held to provide intellectual support for the high-quality development of the cultural industry; 3 creative activities including the "Gongmei Cup" Beijing Arts and Crafts Innovation Design Competition and the Final of the Cultural and Creative Competition will be organized to create a good atmosphere for the development of urban cultural innovation; sub-venues including Beijing·China Art International Fair and physical bookstore will be set up to carry out online and offline activities such as auction, new book promotion, and live book recommendation. A "Cloud ICIE" platform has been set up to power up the online display and investment cooperation, which will create a never-ending cultural services thematic exhibition. Up to now, more than 1,100 cultural enterprises have registered online for the "Cloud ICIE", and more than 2,100 cultural products have been uploaded to the cloud.
The third focus is the display pattern, which is designed to present the splendid exhibition areas.
The Cultural Services Thematic Exhibition consists of 4 major sections: comprehensive display, integrated development, characteristic culture, and cultural exchange, with a total of 12 exhibition areas. Located in the Comprehensive Exhibition Area of the CIFTIS, the main exhibition area fully demonstrates the overall framework of "one core, one city, three belts and two zones" and the basic pattern of "four cultures" in the construction of the national cultural center, focusing on the display of the new technologies, new products and new applications of Fortune 500 cultural enterprises including China Mobile’s Migu, Alibaba Entertainment, and Sony and other industry leaders such as China National Publications Import and Export (Group) Corporation, Perfect World, iQiyi, Penguin Random House, and Universal Studios. The Media Convergence Exhibition Area gathers full-process media, holographic media, full-staff media, and full-effect media to show the integrative development of traditional media and emerging media. Now more than 30 key central media such as People's Daily and new media have confirmed their participation; in the New Audio-Visual Exhibition Area, 5G+8K ultra-HD broadcasting, smart radio and television construction, and the high-quality film and television works will be unveiled. More than 90 enterprises and institutions including Leyard and Taihe Music have been listed as exhibitors; the Digital Cultural Industry Exhibition Area focuses on the latest achievements in the fields of online games, e-sports, digital publishing, and digital music. At present, 32 enterprises and institutions including BJPD and BPH have determined to join the show; the Cultural & Sports Integration Exhibition Area focuses on mass sports and national fitness, and the latest achievements of the development of cultural and sports integration and the sports leisure industry will be shown. At present, 20 enterprises and institutions including People's Sports Publishing House of China have agreed to participate in the exhibition; in the Publishing & Distribution Exhibition Area, new book promotion meetings, reader meetings, live book recommendation and face-to-face interaction activities between writers and readers will be arranged. 28 institutions including Sanlian Taofen Bookshop and NLC Bookstore will participate in the exhibition; the Cultural Industry Park Exhibition Area focuses on the development achievements of Beijing’s cultural industry parks and related content of the integrated cultural-financial development. At present, 15 parks including the National Base for International Cultural Trade (Beijing) have confirmed to take a part; in the Cultural and Creative Products Exhibition Area, various cultural and creative products and projects such as fine arts and crafts, award-winning works of cultural and creative competitions and outstanding cultural and creative works of the youth of Beijing will be displayed. Now 156 enterprises and institutions including Beijing Gongmei Group, Tiantan Park, China Science and Technology Museum will make attendance; each district’s exhibition area will promote and display the characteristics of their cultural industry development in Beijing. At present, 129 enterprises including Kaixinmahua have agreed to participate in the exhibition; the embassies and business associations of countries along the "Belt and Road" are invited to carry out cultural promotions and exhibitions at the Characteristic Cultural Exhibition Area. By now, the embassies of Greece, Belgium, Ethiopia, Pakistan and other countries in China have confirmed to participate in the event; the Beijing-Tianjin-Hebei Cultural Cooperative Development Exhibition Area will focus on the achievements of the coordinated development of artistic creation, cultural creativity, and cultural tourism in the three places. 15 enterprises including Scenery Culture will make presence in this area. In the cultural industry exhibition area for provinces, regions and cities, the development achievements of their characteristic cultural enterprises, cultural products and services will be displayed. Outstanding cultural enterprises from Jilin Province, Shenzhen City and other provinces, regions and cities will take part in the exhibition as an exhibitor.
Question: Please introduce in detail the digital platform of the cultural services section as you mentioned.
Answer by Zhang Youlin, Deputy Director and Level 1 Inspector of CCPIT Beijing:
In the context of routine epidemic prevention and control, based on the Cloud CIFTIS digital platform, a "Cloud ICIE" digital platform with the characteristics of Beijing and this era has been elaborately established for the Cultural Services Thematic Exhibition.
The "Cloud ICIE" platform consists of 7 major sections: cultural expo news, comprehensive news, cloud exhibition hall, promotion and transaction, forum and conference, creative interaction and celebrity live room. Among them, the expo news section will be used to publish thematic news on cultural services, release event information, and multimedia (such as text, pictures, and videos) display and information release are supported. The comprehensive news section will be used to introduce the functions and characteristics of the "Cloud ICIE" and publish the relevant policies, regulations and service support system of Beijing for the cultural industry and cultural trade. The Cloud exhibition hall section is designed with 12 exhibition areas. Through diversified templates, personalized needs of exhibitors can be satisfied and the automatic pooling of exhibitor types can be realized, to improve the experience of the audience and visitors. The promotion and transaction section provides virtual scenarios and online technical support for project promotion, exhibits trading and service trading on the cloud, and live pictures and texts and offline transaction signing videos are available. The forum and conference section provides virtual scenarios and online technical support for cloud theme forums, sub-forums, and press releases, and new release and video playback of online forums and conferences are realized. The creative interaction section provides the organization and management and network technical support for various creative exhibitions, visitor interaction, and cultural and creative competitions. The celebrity live room section provides virtual scenarios and online technical support for live broadcasting of the exhibitors and hosts.
The "Cloud ICIE" digital platform of the Cultural Services Thematic Exhibition can provide one-stop registration and management, exhibition and display, online service, content review and other functions. Among them, the registration management function enables exhibitor registration, digital booth erection, and professional audience registration. The back-end data management section is built up to realize the approval and management of information displayed on the front-end. The exhibition and display function can meet the all-dimensional and comprehensive exhibition needs of exhibitors, and offline exhibitions can be watched online. The online service function is capable of precisely matchmaking the demands of exhibitors through online scene services, video interaction and big data analysis, and providing business services such as online forum, round table, live video, project promotion, business negotiation, and digital signing, so that the goal of online project negotiation and accurate promotion can be reached. The content review function enables the implementation of the three-level (exhibition organizers on exhibitors, each exhibition area on exhibition organizers, and organizers on each exhibition area) information review requirements, ensuring the safe and controllable operation of the "Cloud ICIE" digital platform.
Up to now, more than 1,100 cultural enterprises have registered online for the "Cloud ICIE", and more than 2,100 cultural products have been uploaded to the cloud.
Question: What are the characteristics of this year's CIFTIS Cultural Services Thematic Exhibition?
Answer by Chen Wei, Director of the Comprehensive Construction Planning Division of the Cultural Center of Publicity Department of the CPC Beijing Municipal Committee:
As one of the eight thematic exhibitions of the CIFTIS, this year's Cultural Services Thematic Exhibition, with the theme of "Cultural Creativity Enriches Human Life", has the following five characteristics:
The first is diversity. As Mr Wang Jiequn just introduced, the Cultural Services Thematic Exhibition focuses on the presentation of enterprises, including 4 major sections and covering 12 exhibition areas with a display area of more than 35,000 m2. In addition, there will be 5 promotion and transaction activities, 7 forums or conferences, 3 creative activities and 3 sub-venue events, involving abundant arrangements. In early September, a splendid cultural feast will be presented to everyone to contribute to the high-quality development of the cultural industry.
The second is integration. The Cultural Services Thematic Exhibition will be centered on the theme of "Global Services Shared Prosperity" of the CIFTIS, closely following the development trend of cultural integration, focusing on displaying the latest development achievements of culture + products & services, culture + trade, culture + international communication, culture + finance, culture + tourism and culture + sports, highlighting the characteristics of trade in service, and powering the development of culture.
The third is cutting-edge technologies. The Cultural Services Thematic Exhibition will highlight technology leadership, emphasize interaction and experience, and make full use of technologies such as virtual reality, holographic imaging, and multimedia methods such as sound and light to create the best display effect. In the Cultural Services Thematic Exhibition, visitors can not only experience different viewing effects in the 5G+8K ultra-HD cinema, but also enjoy the immersive feeling of ice and snow sports or participate in live sales.
The fourth is cohesion. Adhering to an open vision, the organizers has gathered a wide range of resources for the Cultural Services Thematic Exhibition. At present, more than 600 outstanding enterprises in and out of China covering various cultural fields such as culture and art, radio and television, news publishing, animation and games are participating in this exhibition. This thematic event has attracted a large number of elite enterprises such as Gehua Media, Perfect World, iFLYTEK, Phoenix Publishing, Artron Culture, Sony, and Penguin Random, and is becoming a vane that directs the development of the cultural industry.
The fifth is continuity. The Organizing Committee of the Cultural Services Thematic Exhibition adheres to the "pragmatic and efficient" concept, innovates the mode of organization, and builds up the "Cloud ICIE" digital platform. This online platform breaks the time and space limits of offline activities, and serves as a perfect complement, expanding the audience base and the influence of the Cultural Services Thematic Exhibition, achieving the so-called benefits of 1+1>2. The online platform will run for a long time to create a never-ending cultural services show.
Question: I noticed that in your introduction, the main exhibition area of the Cultural Service Exhibition is located in the Comprehensive Exhibition Area of the CIFTIS. Please introduce this exhibition area.
Answer by Chen Wei, Director of the Comprehensive Construction Planning Division of the Cultural Center of Publicity Department of the CPC Beijing Municipal Committee:
Firstly, priority will be given to domestic and foreign industry leaders. Enterprises will be highlighted as the main body of the exhibition. China Mobile, Alibaba, Sony and other Fortune 500 giants, China National Publications Import and Export (Group) Corporation, iQiyi, Universal Studios and other domestic and foreign industry leaders will all unveil their new technologies and new products. In addition, we have also built up a "wall of brand cultural institutions" to show the logos of nearly a hundred high-quality exhibitors, including but not limited to top 30 national cultural enterprises like FANTAWILD, Beijing’s top 30 like Guardian Auctions, central key cultural enterprises like FLTRP, representative enterprises of provinces, regions and cities like China South Publishing, national cultural export key enterprises like HONAV, and foreign brand cultural enterprises like Dolby.
Secondly, the event is intended to present the overall picture of the construction of the national cultural center. Through the digital display platform, the exhibition will fully demonstrate the national cultural center’s overall framework of "one core, one city, three belts and two zones", focusing on the protection of the old city, the protection and development of the Grand Canal Cultural Belt, the Great Wall Cultural Belt, and the Xishan Yongding River Cultural Belt, as well as the construction progress of the public cultural service system demonstration zone and the cultural industry development leading zone. In terms of form, with the help of advanced foldable dual-screen multimedia interactive technology, combined with traditional solid sand table and dynamic projection, visitors can enjoy a 3D video with naked eye.
Thirdly, interactive experience of exhibitors is highlighted. In the main exhibition area of the Cultural Services Thematic Exhibition, visitors can snag a sneak peek of the latest technological achievements that reflect the development of the cultural industry, such as 5G+8K, AI, and big data. For example, Xinhua News Agency’s smart vlog generation system can capture images dynamically and in real time through shooting robots, smart cameras and other devices, then automatically generate exquisite video clips with the help of AI technologies such as video optimization, and connect directly to the cloud news center through 5G network. For example, the "Five new methods" launched by China Mobile Migu create a full-scenario immersive experience for individual customers in the 5G era from the angles of watching, listening, playing, shooting, and using. Another example is the digital video "The Grand Canal Across Time and Space" exhibited by the Encyclopedia of China Publishing House, which innovatively uses a 3×20m ultra-wide screen to present the ancient and modern features of the Tongzhou Canal section in Beijing as the core, restoring the busy scene of Tongzhou water transport in the Ming Dynasty, and fully showing the contemporary features of intertwining light and shadow against a blue-green blended backdrop in Beijing's sub-center based on the hand-painted panoramic picture scroll.
Question: We have noticed that quite a variety of offline activities will be held during the Cultural Services Thematic Exhibition. In addition to the splendid displays, promotions and transactions, forums and conferences, creative activities and sub-venue events are also in the blueprint. Could you please introduce these events?
Answer by Zhang Youlin, Deputy Director and Level 1 Inspector of CCPIT Beijing:
Offline activities including promotions and transactions, forums and conferences, creative activities and sub-venue events will also be launched during the Cultural Services Thematic Exhibition with countless highlights, which are worth looking forward to.
Among them, the five promotion and transaction events will be organized. From a new starting point, a large platform will be built for exchanges and cooperation on projects, funds, talents, and creativity to facilitate the connecting of the cultural industry chain and industrial integration, and promote the transaction of cultural products and cultural services. The specific events include: Beijing Cultural Integration Development Project Briefing, Beijing Cultural Industry Park Briefing, Beijing Cultural Industry Investment and Financing Project Promotion and Business Cooperation Briefing, Cultural Finance Innovation Project Signing and Brand Briefing, and Beijing International Music & HiFi Show. Among them, at the Cultural Finance Innovation Project Signing and Brand Briefing, the Research Report on Investment and Development of Beijing Cultural Industry 2020 and the List of Top 50 Cultural and Creative Enterprises with the Most Investment Value in Beijing will be released.
The Organizing Committee is dedicated to creating classic forums and brand forums by holding the 7 forums for experts and elites to detail the theme of cultural industry integration in depth, discuss hot topics, and actively explore new thinking, new perspectives and new paradigms for the prosperity and development of the cultural industry under the new normal. For China Cultural Industry Development Summit Forum, 2020 China Digital Publishing Innovation Forum, 2020 IP Global Licensing Conference, China, International Copyright Service Conference, 2020 China Culture and Tourism Integration Development Forum, International Copyright Service Creation Summit, International Forum on the Development of Animation and Game Industries, and 2020 Beijing Cultural Industry Development Conference, excellent representatives from government, industry, universities, and enterprises are invited to conduct in-depth discussions and exchanges on key areas of cultural industry development, such as digital publishing, cultural tourism integration, urban consumption upgrades, animation and games, etc., to provide intellectual support for the high-quality development of the cultural industry.
Three creative activities will be staged in an effort to collect masterpieces and demonstrate innovative creativity. The 2020 "Gongmei Cup" Beijing Arts and Crafts Innovation Design Competition has received nearly 500 entries (sets), of which 30 gold award winning works will be exhibited at the exhibition; for the final of the "Gehua Media Cup" Cultural and Creative Competition, the projects collection and related competitions are in progress; the series activities "Cultural Services Thematic Exhibition in Beijing" will allow the audience to visit 10 resource-sharing institutions including the Beijing Opera Museum to experience the "charm of Beijing’s culture" and enjoy the "beauty of Beijing’s culture" in proximity.
Activities will also be arranged at the 3 sub-venues, including the Beijing·China Art International Fair, Cultural Relics and Art Exhibitions and Trading Events (including Classics & Heritage Cup-2020 China Youth New Realistic Art Exhibition and 2020 Guardian Fine Art Asia), and physical bookstores. For the bookstore activities, a thematic exhibition area will be set up at Beijing International Book City, and online and offline activities such as new book promotion meetings, writer-reader meetings, live book recommendations will also be organized simultaneously at Beijing Book Building, Wangfujing Bookstore, Zhongguancun Book Building and other stores.
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