Centering on “creative integration of technology and culture for the benefit of the people”, the ICCIE 2019 Design Creativity Exhibition seeks to implement the spirit of the 19th CPC National Congress, and the messages in President Xi Jinping’s important speeches made during his inspection tours in Beijing, where he defined the city’s strategic positioning as the national political center, cultural center, center for international exchanges and center for scientific discovery and technological innovation. The Exhibition will showcase how technology and design help Beijing become a cultural center by boosting the development and improvement of the creative industry and products. The Exhibition consists of one main zone featuring “created in China” exhibitions, and two supporting business zones showcasing “the creative transformation of traditional culture” and “cutting-edge innovations”. By blending technology and culture, the Exhibition aims to become a platform for innovative tech companies and creative businesses to launch their products, and maximize the role of technology and design in cultural development for the benefit of the people. The event also aspires to connect creative innovations with everyday life and enhance Beijing’s visibility in technology and culture.
The main exhibition zone focuses on the in-depth integration of technology and culture. A diverse range of technologies and designs that contribute to cultural development and bring convenience to people’s lives will be displayed. Industrial achievements where technology meets culture will also be publicized, including those related to the “Capital Design 2.0 Initiative” by the Beijing Municipal Science & Technology Commission, the Beijing Design Creative Center, the Red Star Design Award, etc. As the 2022 Winter Olympics approaches, the zone will also interactively showcase the innovations for “high-tech Winter Olympics”. Specifically, the following exhibitions will be featured in the main zone:
1. Technology for Cultural Improvement
Echoing the trends of technological revolution, the exhibition zone is divided into three parts, namely, “high-tech Winter Olympics”, “technology and animations”, and “smart technology”
2. Design for Cultural Benefits to the People
To satisfy people’s demand for a culturally enriched life, the zone creates a better cultural experience with technology and design, so that the visitors can feel happy and culturally fulfilled. A range of relatable interactions, which cover every aspect of people’s daily life, are available. The visitors will experience in person the unique charm of consumer high-tech products.
Ski Simulator
An intimate interaction between the Winter Olympics and the public, the ski simulator, with its VR headset, realistic ski poles, and surround sound, offers an exciting and immersive mixed reality experience that is extremely true to life. The visitors will experience the Winter Olympics virtually in advance.
Innovations in The Wandering Earth
Items on display include the development of the animations in the film The Wandering Earth, the space suit props, and other sci-fi products, to show the innovative integration of technology and culture.
Smart Milk Tea Robots
A window into “smart technology”, the smart milk tea robots will show visitors how technology fosters consumer-oriented innovations. The exhibition will feature the first robot milk tea store in China, which employs a range of cutting-edge technologies, including smart deep learning voice interactions, emotional conversations, 3D printing, etc. With its system that links the cloud data with the store terminals and mobile devices, the shop can create customized milk tea for consumers and record the sales for its milk tea partners. The milk tea industry can now go digital in the Internet era.
Experiencing Hanyi Fonts
Hanyi Fonts will launch its “Chen’s Oracle Bone Script Font” at the ICCIE 2019 Design Creativity Exhibition—a font not designed for typing. Hanyi Fonts focused the font development on the “culture behind Chinese characters”. Carrying forward heritage through innovation, Hanyi Fonts has improved font diversity and turned fonts into cultural vehicles with greater social value. This font, different from traditional calligraphic and seal-based fonts, breathes new life into the ancient oracle bone script. Unveiling the mathematical beauty of the oracle bone script in a grid, this font blazes a new trail for font design.
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