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Highlights of the Beijing Cultural and Creative Industry Exhibition

2019-5-25 9:44:21

Based on the former sessions of the Beijing Cultural Creativity Competition from 2016 to 2019, the Beijing Cultural and Creative Industry Exhibition takes “Forging ahead in the New Era, Building the Future with Creativity” as the theme of the exhibition. Taking the outstanding participating enterprises as the main body, the exhibition aims at demonstrating the important role the Beijing Cultural Creativity Competition plays in integrating high-quality creative resources, discovering outstanding projects and talents, and promoting cultural innovation and development. The exhibition consists of three parts: “Glory Road”, “Wings of Dreams”, and “Brilliant Stars”. “Glory Road” showcases the leaps and bounds of the Beijing Cultural Creativity Competition from scratch, from small to large, and from Beijing to the whole country since 2016. “Wings of Dreams” showcases the professional service spirit of the competition in entrepreneurship services, event services, and media services, providing a platform for the entrepreneurial dreams of the participating teams. “Brilliant Stars” showcases the outstanding and special projects from the Beijing cultural and creative industry.

The exhibition area will be divided into the following five functional areas: comprehensive display area, featured display area, interactive participation area, exhibition promotion area and service docking area. The comprehensive use of graphic and physical, live roadshow and other forms of interaction increases the participation rate, knowledgeability, fun and experience of the exhibition.

The highlights of this exhibition are also reflected in the following aspects:

1. Themed display areas. Besides showcasing the development history and outstanding achievements of the Beijing Cultural Creativity Competition, this exhibition will also feature, in combination with the setting of the 2019 Beijing Cultural Creativity Competition, a themed display area for the highlights of the themed competition areas in the form of prototype demonstration.

2. Special exhibition areas for cultural and creative products from the National Museum of China and the National Library of China. For the first time, the National Museum and the National Library were invited to participate in the exhibition with their respective cultural and creative products. The area will fully display the efforts of public cultural institutions represented by museums, libraries, etc. in fully revitalizing their collection and resources, and, through innovation, developed numerous high-quality, culturally rich creative products, reflecting their creative transformation, refinement, and sublimation of profound cultural resources, displaying huge space for future development.

3. As the off-line registration for the competition closes, a registration area for the competition will be opened and competition services will be provided in the area. The Competition Beijing and the Competition National Service Center, Media Service Center, and Entrepreneurship Service Sub-center are organized to set up on-site service areas. As the off-line registration closes on May 30th, we will continue to recruit a number of outstanding creative projects and enterprises to participate in the competition.

In the meanwhile, contest information release and on-site consulting services will be available at the competition service area. Media publicity station will be set up to simultaneously promote the competition and the special exhibition of the ICCIE. Members of the Entrepreneur Service Alliance, banks and investment and financing institutions are also invited to participate in the exhibition of the fair providing on-site service docking, consultation and exchange, fully exhibiting the service professionalism of the competition.

4. “Beijing Creativity Time” section. In the spirit of sharing and opening up, timeslots of the section is opened to the 16 districts of Beijing and Yizhuang, giving full play to the unique advantages of each district, closely linking the strengths of various districts, and fully demonstrate the thriving development of creative industries in the various districts of Beijing.

Through the Beijing Cultural and Creative Industry Exhibition, the achievements of the creative industry development, and the branding, highlights and achievements of the Beijing Creativity Competition, will be fully demonstrated to further enhance the attention and influence of the event. On the ICCIE platform, high-quality creative enterprises, cultural innovation project, and creative talents will be provided greater opportunities for publicity, exchanges and cooperation. The event showcases cutting-edge creative products and services, guides the audience to experience creative products, strengthens interaction through Internet technology, and builds a platform for communication, industry exchange and public experience.

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